Archive for the 'advertising' Category

Targeting Ads on TV

Tuesday, February 26th, 2008

Since Google changed the face of Internet advertising, many companies have adopted solutions based on Contextual Advertising, where ads are selected based on the contents of the Web page/Email/IM. In some cases, the user’s profile, if known, is also used to better match ads.
Mobile Advertising is also based on the context but usually relies heavily [...]

Posted in advertising, biz, technology, tv | No Comments »

TV Advertising Facing Changes

Monday, February 25th, 2008

TV viewing has undergone profound changes in the past few years with the emergence of Digital Video Recorders (DVR), and especially those with time-shifting capabilities, that turned TV watching into a non-linear experience. This change in watching behavior jeopardizes traditional advertising models and are likely to raise the need [...]

Posted in advertising, biz, technology, tv | 9 Comments »