Archive for the 'biz' Category

Economic slowdown: decline in recruitment

Sunday, March 2nd, 2008

The apparent slowdown in the US economics is starting to show its face in the hi-tech industry. From one hand, share prices are going down and on the other, there is a destinct decline in HR recruitment, especially for executives. Here are two examples: On Feb 8, Cisco‘s CEO John Chambers provided his troubling forecast [...]

A 250 million users market

Thursday, February 28th, 2008

Operators are now rolling out converged services on fixed and mobile networks, converting trials to commercial deployments. 2008 will see another spate of trials, as femtocell technology begins to become available. According to a research by ABI Research, the move to FMC infrastructure is a natural evolution for the mobile network as broadband services, including [...]

Targeting Ads on TV

Tuesday, February 26th, 2008

Since Google changed the face of Internet advertising, many companies have adopted solutions based on Contextual Advertising, where ads are selected based on the contents of the Web page/Email/IM. In some cases, the user’s profile, if known, is also used to better match ads. Mobile Advertising is also based on the context but usually relies [...]

TV Advertising Facing Changes

Monday, February 25th, 2008

TV viewing has undergone profound changes in the past few years with the emergence of Digital Video Recorders (DVR), and especially those with time-shifting capabilities, that turned TV watching into a non-linear experience. This change in watching behavior jeopardizes traditional advertising models and are likely to raise the need for alternative advertising solutions and models. [...]