Mobile & fixed operators have long been looking for ways to decrease their OPEX and CAPEX in their service environment. In recent years, as more and more services were deployed inside the core network, the need to also reduce the complexity of service management has become crucial. Service Orchestration (SO) is the ability to centrally [...]
IP Multimedia Subsystem (IMS) defines the functional architecture for a managed IP-based network. It aims to provide a means for operators to create an open, standards-based network that delivers integrated multimedia services to increase revenue, while also reducing network CAPEX and OPEX. Until recently IMS was mainly the province of fixed-line operators but now it [...]
Operators are now rolling out converged services on fixed and mobile networks, converting trials to commercial deployments. 2008 will see another spate of trials, as femtocell technology begins to become available. According to a research by ABI Research, the move to FMC infrastructure is a natural evolution for the mobile network as broadband services, including [...]
Since Google changed the face of Internet advertising, many companies have adopted solutions based on Contextual Advertising, where ads are selected based on the contents of the Web page/Email/IM. In some cases, the user’s profile, if known, is also used to better match ads. Mobile Advertising is also based on the context but usually relies [...]
TV viewing has undergone profound changes in the past few years with the emergence of Digital Video Recorders (DVR), and especially those with time-shifting capabilities, that turned TV watching into a non-linear experience. This change in watching behavior jeopardizes traditional advertising models and are likely to raise the need for alternative advertising solutions and models. [...]
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